Every woman knows that being beautiful at all times implies a certain routine. Nothing comes for granted and nothing happens naturally (after a while anyways). That’s why the beauty industry is thriving and cities are filled with various types of salons. Starting from hair salons where you’re only offered the basic package and ending with luxurious spa establishments, the beauty is indeed one of the most profitable businesses.
However, regardless of the type of services you’re offering, you can’t do anything without customers. So how do beauty salons try to attract us nowadays? How do they convince us to step into one salon and not the other? Let’s talk a bit more about the modern salon and how they try to create the perfect beauty routine for us, their customers.
Elegance & relaxation
I honestly like going to my current beauty salon because of the atmosphere! While I’m in there, the weight of the world is lifted from my shoulders and I can relax and enjoy the experience.
Salon owners understand the importance of said experience and they try to conquer us with small details like a free head massage before a haircut or a hydromassage before a pedicure. This way, before you get in the chair for the actual session, you are relaxed and happy.
Now, where would you go for a second time: a salon that simply offers you the basic package or one that goes the extra mile and includes a small extra?
Simple interaction
Nowadays we are used to doing almost anything online. So why couldn’t we interact with our favorite beauty salon the same way? To attract our attention, modern salons implement all sorts of tech systems that make the interaction so much easier.
For instance, beauty salons use online booking systems so you won’t have to call in advance and talk about your appointment with the operator. Even more, you can use an integrated salon POS system to pay for your session without any extra hassle. Everything is automated and up to date with the new technologies, which simplifies the interaction a lot.
Specialized staff and consultations
How many times did you walk into hair or nail salons and asked for a certain service without asking advice from staff? This just doesn’t happen! We need professional advice and this is one of the services high-quality salons must offer. You don’t know what hair color goes with your skin and eyes and you don’t know which scrub is best for your skin!
Even more, you can ask for advice for things to do at home, for your beauty routine. Over time, I received a lot of amazing tips on how to make my own natural care products using ingredients I usually have around the house.
Overall friendliness
Even though you are the customer, you will get to interact with the staff quite a lot. At about one appointment every two weeks, you will get to know these people and they will get to know you. In time, there’s a connection and you go to a salon because you like the staff and you enjoy their services. So, a smile and a friendly attitude do go a long way.
As you can see, there are lots of methods that beauty salons can apply to attract us as customers. However, it’s up to us to make sure we receive the highest quality of services before settling for a favorite establishment.
About Jammie Morey
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