Jason Wu, the famous fashion designer based in New York City has said, “There is always going to be that luxury customer out there. I have clients who buy $10,000 dresses and clients who buy $60 dresses. It’s not so much about the money. Design is a mentality.”
We Want the Class
Buying designer clothing, expensive watches, and exquisite cars are what many think about. They want the “class” that is associated with such items. Some may feel a bit inferior in social situations, but in a $3,000 designer dress, you are going to feel like you fit right in and are accepted.
Better Treatment?
We all feel like we would provide some assistance to someone in need no matter how they were dressed, but what we learn shows the opposite reaction. We might not even know we are doing it, but more help is offered when a stranger is dressed nicely or wearing something created by a designer. Some research shows that showing our luxury item purchases can lead to better treatment in a social gathering. This could be one of the reasons people are willing to pay a lot more money for high-priced designer clothing.
Only the Finest
And it doesn’t just apply to designer clothing. We might want to smoke premium cigars in a social setting and those in the know will appreciate our fine taste in the smoking choice we have made. They will think we have experience in choosing only the finest and their admiration will follow.
A Well-Made Product
Maybe there is a good reason people choose luxury over more modestly priced items. We are told that luxury can mean a well-made product. We want something we buy to last a long time, whether it is a car or a designer watch. When we are driving that luxurious car or wearing that watch, we are showing others that we appreciate the finer things in life.
The Perception
In studies presented, it shows that men in expensive business suits are thought to be authoritative in negotiating a deal. This applies to women also. It seems that the women who are luxury item consumers are often viewed as more ambitious, younger, sexier, and more attractive. Is this true? It probably isn’t, but people perceive it that way.
We may not want to admit it, but we do seem to be influenced by how others dress and the car that they drive up in. We will treat that person accordingly as compared to the person pulling up in the beat-up 2000 Honda Accord.
Can We Influence Others?
The majority of people know that what they wear can get them what they want—such as a good job. They know that they might be able to influence others’ ideas about them by how they are dressed. If you were a man, you wouldn’t turn up in sweat pants and a t-shirt for a critical job interview. As a woman, you would keep your ripped jeans at home for your very important meeting with a client. People’s first impressions about us can influence their decisions. It is easy to dress the part, but it is important to understand the person behind the luxury clothing, and that is what we want people to know about us also.
Helps With Self-Esteem
Driving that fancy Porsche 718 Boxter or the BMW M4 will turn heads and it can’t help but give you a boost to your self-esteem. It can change how you view yourself. No wonder people want to get the best and most expensive things. What if you can’t afford it? How does a lover of luxury come to grips with luxury and a small bank account? This is where creativity comes in. Look for discount luxury clothing and used luxury vehicles. There are companies who know people want these items but can’t afford them, so they help you by selling these items at a greatly reduced price. This way you can have your luxury and drive it too.
There will always be a market for the finer things in life. It helps to understand why luxury calls to us and that we still can have a piece of that designer pie when money is a bit tight.
About Jammie Morey
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